Round 2 — Brand Identity

Draft · not yet sent

Last edited 3 min ago by Adriano

Edit round Preview as client → Send for review →

Round content

Description

Round 2 focuses on visual direction. We've refined based on your Round 1 feedback — heavier weights, warmer green palette, and removed the wave element. EN + PT-BR · both translated

In scope

Visual direction · Color · Typography

Out of scope

Final logo file formats · Brand guidelines (deferred to Round 3)

Revisions

3 included · $150 each beyond (shown to client)

Deadline

May 18, 2026 (4 days from when sent · reminder 24h before)

Mockup options (4)

North&Heritage

Restoration

Option A

Traditional serif

Edit →

North & Heritage

Restoration

Option B

Modern serif

Edit →

NORTH HERITAGE

Restoration

Option C

Geometric sans

Edit →

N H

North Heritage

Option D

Custom wordmark

Edit →

Internal notes

🔒 Only your team can see this — never shown to the client Edit notes

Option A is the strongest typographic direction. B will likely win on color, but if so we'll need to refine kerning in Round 3. Adriana flagged a preference for warmth in our last call — bias toward warmer options.