F4 · Round detail (after sent) · agency · ← all mockups

Round 2 — Brand Identity

Awaiting client
Sent May 12 · Due May 18 (4 days left) · Client viewed 3 times (last yesterday at 14:14)
Client feedback so far
Option B — Modern serif
3 comment pins Viewed 2 times
1 Love the typography weight. Adriana · yesterday 14:14 Open →
2 Can we try a warmer green? Current feels a bit cold. Adriana · yesterday 14:14 Open →
3 The wave element doesn't quite work here — maybe just simplify? Adriana · yesterday 14:14 Open →
Open in canvas →
Option A — Traditional serif
1 comment pin Viewed 1 time
1 Maybe too formal — wondering if it'll feel dated in 5 years? Adriana · yesterday 11:02 Open →
Open in canvas →
Option C — Geometric sans
Not yet viewed
Option D — Custom wordmark
Not yet viewed
Decision
Client has not yet approved, requested revisions, or declined.
Most engagement is on Option B (3 pins, 2 views) — likely direction unless they pivot.
4 days remaining · auto-reminder 24h before
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