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How to give effective design feedback

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## 1. Describe the feeling, not the fix

Great design feedback is *specific*, not vague. Here are five ways
to make your input land:

Instead of saying "make the logo bigger", try:
"I want this to feel more confident and present."

When you describe the feeling, your designer can explore three or
four different fixes — bigger, bolder, different placement, more
contrast — and pick what works best.

## 2. Be specific about *what*, not *how*

Point to the part of the design that isn't landing, but leave the
solution open. Designers are paid to solve those problems — let
them.

## 3. Reference, don't prescribe

If you see something elsewhere that captures the feeling you want,
share it. But say *what about it* you like — the energy, the
spacing, the typography — not just "make it look like this."

## 4. Trust the system

Once you've approved a direction, resist the urge to redo it on
every revision. Each round narrows toward final. Revisiting earlier
decisions stretches projects and erodes momentum.

## 5. Decide who decides

Identify one person (usually the founder or the client owner) as
the final decision-maker. Group consensus is the enemy of great
design.

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