1. Describe the feeling, not the fix
Great design feedback is specific, not vague. Here are five ways to make your input land.
Instead of saying "make the logo bigger", try: "I want this to feel more confident and present."
When you describe the feeling, your designer can explore three or four different fixes — bigger, bolder, different placement, more contrast — and pick what works best.
2. Be specific about what, not how
Point to the part of the design that isn't landing, but leave the solution open. Designers are paid to solve those problems — let them.
3. Reference, don't prescribe
If you see something elsewhere that captures the feeling you want, share it. But say what about it you like — the energy, the spacing, the typography — not just "make it look like this."
4. Trust the system
Once you've approved a direction, resist the urge to redo it on every revision. Each round narrows toward final. Revisiting earlier decisions stretches projects and erodes momentum.
5. Decide who decides
Identify one person (usually the founder or the client owner) as the final decision-maker. Group consensus is the enemy of great design.