Round 2 — Brand identity
4 concepts · North Heritage Construction
What we'd like you to do
Leave pins on any detail you want changed, then pick one option below.
By when · how long
May 18 · ~12 minutes
What's next
We refine your choice into Round 3, ready May 25.
What changed since Round 1
- Heavier typographic weights (you said R1 felt too light)
- Warmer green palette — removed the cool tones
- Removed the wave element entirely
- Refined wordmark spacing on all 4 options
A
Traditional serif
B
3
Modern serif
C
Geometric sans
D
Custom wordmark
North & Heritage
Restoration · Boston
Building lasting craft since 2014
1
2
3
Pin 2 — Modern serif (B)
A
Adriana
Yesterday · 14:14
Can we try a warmer green here? The current one feels a bit cold. Maybe something closer to forest or olive?
A
Adriano
Yesterday · 16:30
Good call — I'll prepare a couple of warmer variants for Round 3. Any specific references that nail the warmth you're picturing?
Once you've left your pins, pick a direction for Round 3.
Approval is a legal record — you'll get a snapshot certificate by email.